New campaign encourages citizens to sort better

Fost Plus Still1

Under the motto "Is het een verpakking, dan mag het de zak in! - C’est un emballage, tant mieux il va dans le sac bleu!", Fost Plus is pushing for better sorting this autumn. After all, without sorting, recycling is not possible. And sorting has become part of daily life. The campaign clarifies what is and what is not allowed in the blue bag.

*

Since the PMD sorting message was expanded in 2019, almost all plastic packaging has been allowed in the blue bag. This is good news as it means more materials are collected for recycling and the sorting message has become easier for the general public. Packaging that we might have had doubts about in the past, such as yoghurt pots or plastic bags, is now simply allowed in. But we have become too enthusiastic and more and more things are ending up in the PMD bag that do not belong there. And that is a problem.

"Speelgoed en afgedankte elektro in de blauwe zak lijken op het eerste zicht misschien onschuldig, maar het tegendeel is waar. Ze zorgen voor geblokkeerde installaties en brandgevaar in de sorteercentra. Bovendien gaan de waardevolle materialen verloren."

Without sorting, there's no recycling

The blue bag is for Plastic packaging, Metal packaging or Drinks cartons. Things that do not belong in it are relentlessly pushed aside during the sorting process and incinerated as residual waste. This is unfortunate, because if these items had ended up in the right place, they might have been recycled. Moreover, these intruders can cause problems, such as clogging the sorting machines or starting fires. All the more reason to go back to basics with this campaign!

The main protagonist in the campaign is a mis-sorted toy chicken, which is clearly not packaging. With the jingle "Is het een verpakking, dan mag het de zak in/C’est un emballage, tant mieux il va dans le sac bleu", she reminds everyone why she should not have ended up there. What's the betting this earworm will stick around for a long time?

The campaign is to appear on radio, television, billboard and online channels from mid-September until the end of October.

Latest insights & stories

Schermafbeelding 2024 10 03 om 13 50 32

CLEAN POWER FOR TRANSPORT

To fulfil climate targets, we need to make mobility greener. In doing so, we need to focus not only on making current mobility solutions greener, but also on shifting to more environmentally friendly forms of transport. Thus, the Clean Power for Transport action plan focuses on greening the vehicle fleet across all segments and rolling out the necessary infrastructure. For this, the Department of Mobility and Public Works also works together with foreign partners where possible for knowledge exchange and cross-border solutions.

Schermafbeelding 2024 09 26 om 13 59 47
Smart Mobility & Logistics

MOBILITY AS A SERVICE

To promote sustainable combimobility, we are working on Mobility as a Service (MaaS) in Flanders. MaaS gives users access to multimodal transport solutions with greater user-friendliness, putting the end user at the centre. But organising mobility is a complex task. Users want control and reliability, but also freedom and flexibility. For this, we need reliable apps and agreements with providers and all MaaS actors. A full-fledged MaaS ecosystem, as it were. We are on the lookout for international knowledge sharing and cooperation to ensure combimobility reaches far beyond our own borders.

Vandersanden 6
Smart Buildings & Infrastructure

Vandersanden's new Pirrouet® factory extracts up to 2280 tons of CO₂ annually

Vandersanden, Europe's largest family-owned brick manufacturing company, has officially opened the first Pirrouet® factory in Lanklaar. It involves an investment of 32.5 million euros. The plant produces 20 million CO₂-negative Pirrouet® facing bricks annually when at maximum capacity. One ton of these bricks absorbs 60 kg of CO₂ during curing, and the entire production process is powered by green energy from the factory’s solar panels and wind turbine. “With the plant, we are making a significant contribution to CO₂ reduction and reinforcing our ambition to operate completely CO₂ neutral by 2050,” said Johan Deburchgrave, CEO of Vandersanden.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Drag
0%