Astrid Bastiaens

Astrid Bastiaens

Astrid Bastiaens, an empowered strategist and passionated speaker with a proven track record of more than 15 years of experience in diverse sectors (under which energy, IT, construction, telecom, smart cities and media) and aspects of a business in both B2C and B2B.

customer centricity

From engineering to product management, she's a master at translating market insights into efficient processes and product successes. A trailblazer in startups and integrations, she brings innovation to life.

There is a clear common thread running through her work: the art of listening to the (potential) customers. Without a pain or a need, nobody will use your product! Before Astrid started working at TomorrowLab, she was already bitten by the innovation bug. At Medialaan, Astrid was involved in the launch of a completely new viewing experience: Stievie. This approach to watching television broke with the linear model and offered anywhere, anytime access, similar to Netflix. This initiative was groundbreaking at the time. In addition, Astrid was also jointly responsible involved of the launch of a brand-new telecom pillar within the Medialaan group.

In an increasingly dynamic and customer-centric environment, the ability to truly hear and understand our users has become more vital than ever before. By actively engaging with your customers, you can gain invaluable insights that pave the way for innovation, customer satisfaction and ultimately, long-term business growth. It might sound simple and straightforward, yet a surprising number of companies still struggle with this.

Throughout this keynote of Astrid, we will explore the reasons why attentive customer listening is a cornerstone of success, highlighting its impact on product development, customer loyalty and market adaptation. It all ends into a sustainable value proposition. This will be illuminated through the exploration of several trends and tangible use cases.

So, let’s embark on this journey to discover this transformative power that lies within the simple act of listening to those matter most – our customers.

Keynote topics:

  • “Start with the why”: a changing market behavior
  • “What” is a value proposition and how to define this?
  • Concrete cases with a strong outside-in approach
  • Trends and developments that might impact your way of working
  • “How to”: Some practical guidelines to get started
  • Key takaways and conclusions

By the end of the day, you’ll gain not only insights but actionable strategies to infuse these principles into your business. So, let’s go together on this path of customer-centric growth and innovation.

The presentation can be customized according to your needs. The presentation will offer room for interaction with the audience. Languages in which the keynote can be given are Dutch & English.

Related speakers

Need a venue or speaker for your event?

Living Tomorrow is a versatile event venue with various rooms and facilities. We are located amidst a lush green landscape yet close to the Brussels ring road.

We offer the auditorium and event hall for larger-scale events.
Living Tomorrow's vast grounds also offer plenty of opportunities for open-air events. And there is plenty of parking space.
Moreover, the voco™ catering professionals will help you make it an event you won't soon forget.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.