Dorien Piessens

Dorien Piessens

Dorien Piessens is a Strategy & Innovation Consultant at TomorrowLab. A startup founder with 15 years of experience in retail management and an MBA in international business. Throughout her career Dorien launched, managed and advised several retailers and retail brands.


Dorien was basically born in retail. As a baby, she crawled around in her family's sports store. Her most valuable lesson? Listen to your customer.

Dorien provides a compelling vision of how technology and changing consumer behavior will shape retail in the coming years. An industry that has undergone major changes: from traditional brick-and-mortar stores to the rise of e-commerce, and the train of change will not stop anytime soon. Big data, unified commerce, Metaverse, AI, sustainability, etc. are hot topics. Dorien will make sure you’ll catch the train of change.

Technology has become an integral part of contemporary life, but how will we live and consume in this virtual world? Will consumers be willing to take action against climate change themselves and drastically change their buying habits? Will we still own things ourselves or will we rent, borrow and share? What will be the role of physical stores? Will the future of global retail be local? What do customers want? How will they buy and consume goods in the future?

The future of retail promises to be even more exciting. In this keynote, we explore some of the trends, innovations and future developments, shaping the future of retail. Where is retail going in the next 10 years?

  • Introduction: speed of change and new customer needs
  • Understanding the key trends shaping the retail landscape
  • Insight into future developments
  • Practical advice on how to prepare for tomorrow
  • Case studies
  • Conclusion + Q&A

Languages in which the keynote can be given: Dutch, English & French

Dorien is known for her energy and enthusiasm. By the end of this presentation, which will be highly interactive, you will have a deeper understanding of the opportunities and challenges ahead in retail. All in all, the keynote paints a picture of a rapidly evolving retail landscape, with new technologies and changing consumer behavior driving innovation and disruption. Retailers that are willing to embrace these changes and prioritize the customer needs will be the most successful in the years ahead. Let's dive into the exciting world of the future of retail together.

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